Jose Tolosa is an accomplished executive with over two decades of leadership in media, entertainment, and experience-led innovation. His journey reflects a rare blend of creative sensibility and operational precision—qualities that have defined his career across some of the most influential organizations in global culture.

From 2022 to 2025, Jose served as the Chief Executive Officer of Meow Wolf, where he led the company’s strategic evolution into a storytelling and IP platform spanning physical exhibitions, digital media, mobile content, and gaming. Under his guidance, Meow Wolf expanded to new major markets including Dallas-Fort Worth and Houston, with visionary plans for Los Angeles and New York City. He cultivated a culture of innovation through strategic partnerships, scalable infrastructure, and a bold commitment to transmedia storytelling.

One of Jose’s signature achievements was securing Meow Wolf’s status as the first certified B-Corp in themed entertainment—a testament to his belief in purpose-driven enterprise. The company was also recognized by Fast Company as one of the World’s 50 Most Innovative Companies, validating its influence on the future of entertainment under his leadership.

Prior to Meow Wolf, Jose spent over a decade shaping strategy and transformation at Viacom and ViacomCBS, where he held multiple global leadership roles. As Chief Transformation Officer, he led the integration of two media powerhouses, aligning enterprise-wide strategy and innovation. As COO of Viacom International Media Networks, he managed operations across 180 countries—driving scalable growth in both mature and emerging markets.

Jose holds an M.B.A. from Harvard Business School and a B.S. in Finance and Accounting from Georgetown University. He currently serves as Vice Chair of the Board of Ballet Hispánico, where his commitment to arts, equity, and culture finds continued expression.

Known for his inclusive leadership, cross-industry expertise, and future-focused vision, Jose Tolosa stands at the forefront of creative enterprise transformation—building bridges between culture and commerce, storytelling and strategy, purpose and profit.